Most home service contractors don’t have a lead problem—they have an attribution and speed problem. A plumbing company might spend $5,000 on Google Ads, another $2,000 on Yelp, and still struggle to know exactly which dollar put a technician in the driveway. In the HVAC and electrical trades, the gap between a form submission and…
Author: Freya Ólafsdóttir
Reykjavík marine-meteorologist currently stationed in Samoa. Freya covers cyclonic weather patterns, Polynesian tattoo culture, and low-code app tutorials. She plays ukulele under banyan trees and documents coral fluorescence with a waterproof drone.