Marketing technology has never been more abundant, yet marketing leaders have never felt more fragmented. The average enterprise now deploys over 90 different tools across its marketing ecosystem, while mid-market teams race to stitch together point solutions for email, CRM, analytics, personalization, and attribution. On the surface, this looks like progress. In practice, it often…
Author: Freya Ólafsdóttir
Reykjavík marine-meteorologist currently stationed in Samoa. Freya covers cyclonic weather patterns, Polynesian tattoo culture, and low-code app tutorials. She plays ukulele under banyan trees and documents coral fluorescence with a waterproof drone.